06 articles
Journal
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Ideas, process notes and perspectives from the studio — on brand, technology and the craft in between.
Brand thinking
6
min
Kai Tanaka
How strategy shapes more memorable identities
The best identities start as a sentence, not a sketch. Why we write before we draw — and what that sentence has to do.
Technology
7
min
Idris Mensah
Designing AI that people actually trust
Legibility beats personality. What we learned shipping AI products that people rely on every day.
Design systems
5
min
Nadia Rahimi
Motion is the new logo
On screens, brands are remembered by how they move. Building motion systems, not animations.
Process
6
min
Theo Laurent
Inside the studio: how a two-week sprint really works
No account managers, no slide decks. A look at the rhythm behind every project we ship.
Craft
5
min
Nadia Rahimi
Colour is a system, not a swatch
Why one accent can carry an entire brand — and the rules that stop it turning into noise.
Technology
8
min
Idris Mensah
Designing for spatial computing
What changes when the interface leaves the screen. Early lessons from building for headsets and rooms.
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