Process
Inside the studio: how a two-week sprint really works
No account managers, no slide decks. A look at the rhythm behind every project we ship.
Theo Laurent
Strategy Lead
6
min read
Every project runs in two-week cycles. Each one starts with a clear question and ends with something you can click, watch or hold — never a presentation about work that doesn’t exist yet.
Monday: one question
We agree the single most important question for the sprint. “Does the identity hold up in motion?” “Can a new user finish setup in two minutes?” Everything that week serves that question.
Friday: something real
Reviews happen around live prototypes. Clients join the working session, not a polished reveal. Decisions get made in the room, and the next sprint starts on Monday with no lost time.
“We’d rather show you something unfinished than tell you something polished.”
Written by
Theo Laurent
Strategy Lead
at Kairo
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