Case 05 / 06
Signal
.
A sound brand you can see — for headphones designed like eyewear.
Client
Northwave Audio
Year
2024
Services
Brand identity, Interactive, Packaging, Retail
Category
Interactive Brand
Live
Statement
Northwave designs headphones like fashion eyewear. We built an identity where colour and sound are the same thing — every product colour has its own sonic signature.
Challenge
Sell audio on a silent screen.
Approach 01
Colour is sound
Each colourway maps to a tone the site plays on hover.
Approach 02
Fashion, not specs
Campaigns lead with people and style, specs come second.
Approach 03
Boxes as objects
Packaging designed to be kept, not recycled on day one.
Built with
Astro, Web Audio, Three.js, Print automation
Results — demo figures
+73%
Conversion on interactive product pages
6
Colourways, six sounds
11
Design awards
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