Case 06 / 06
Flare
.
A loud, warm identity for a culture and film collective.
Client
Vesper Studios
Year
2023
Services
Creative direction, Identity, Film titles, Web
Category
Creative Direction / Culture
Live
Statement
Vesper produces films, parties and exhibitions. We gave it one visual voice — hot colour, big type and portraits of the people who make it happen.
Challenge
One brand for a cinema, a club night and a gallery.
Approach 01
People first
Every campaign is fronted by a member of the collective.
Approach 02
Hot colour
Signal red and orange as the constant across every format.
Approach 03
Titles as system
A title-sequence toolkit reused across film, event and web.
Built with
Framer, After Effects, Cavalry, Figma
Results — demo figures
3×
Membership growth in a year
22
Events branded in-house
1
Voice across every format
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Flare
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Maison Vey
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