Model in an iridescent holographic couture dress under prismatic spotlights

Case 01 / 06

Prism

.

A digital flagship for a couture house that moves like the collection.

Client

Maison Vey

Year

2026

Services

Brand identity, Digital flagship, Motion, 3D

Category

Fashion Tech / Digital Flagship

Statement

Maison Vey's collections are built on movement. We designed a flagship where every page moves the way the garments do — and a brand system that holds still only when it needs to.

Model in a clear holographic trench coat walking a runway through rainbow light beams
Couture model in a prismatic sculpted dress lit by rainbow spotlights on magenta
Close-up of a hand on a glass-like pleated couture bodice with rainbow light on skin

Challenge

Make couture feel alive on a phone screen without losing its hush.

Approach 01

Motion as material

Every product opens as a slow, full-screen film before you see a price.

Approach 02

One quiet system

A single typeface, a single accent, and generous darkness around every image.

Approach 03

Built for drops

A CMS the in-house team uses to launch a collection in an afternoon.

Built with

Shopify Hydrogen, Three.js, Sanity, Mux, Vercel

Results — demo figures

+64%

Online revenue in the first season

2.8×

Time on product pages

11

Collections launched in-house

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Studio

Amsterdam

Independent · Worldwide

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