Woman in orange-tinted glasses framed by a glowing orange neon ring on deep blue

Case 02 / 06

Halo

An identity built from light for an eyewear-tech brand.

Client

Lumen Optics

Year

2025

Services

Strategy, Identity, Website, Campaign

Category

Brand Identity / Web

Live

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Statement

Lumen makes smart lenses. We built an identity where the logo is a ring of light that responds to its surroundings — on screen, in store and on the product itself.

Bearded man wearing smart glasses with glowing orange light rings in the lenses

Close-up portrait of smart eyewear with orange halo lenses against blue light

Woman in black standing inside a giant glowing orange halo in a blue eyewear store

Challenge

Stand out in a category where every brand looks like a phone launch.

Approach 01

Light as logo

A living halo mark that reacts to sound, time and cursor.

Approach 02

Warm tech

Neon warmth instead of cold blue — human first, device second.

Approach 03

Launch in a week

A modular site system ready for weekly product stories.

Built with

Next.js, WebGL, Contentful, GSAP, Figma

Results — demo figures

3.1×

Pre-orders against forecast

−40%

Cost per acquisition

Markets at launch

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Woman touching floating holographic interface panels in a dark room

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