Case 04 / 06
Chrome
.
A metallic beauty launch built for vertical screens first.
Client
Oriel Beauty
Year
2024
Services
Campaign, Art direction, Motion, Social system
Category
Campaign / Motion
Live
Statement
Chrome is Oriel's first metallic collection. We art-directed a campaign where skin, light and metal blur — and a social system that let regional teams make 400 assets from one shoot.
Challenge
One shoot, forty markets, zero off-brand posts.
Approach 01
Future skin
Metal leaf, cold light and tight crops as the campaign signature.
Approach 02
Vertical first
Every frame composed at 9:16, then opened up for print.
Approach 03
Template engine
A browser tool that keeps every regional edit on-brand.
Built with
After Effects, Figma, Web template tool, Node renderer
Results — demo figures
38M
Organic views in launch week
400+
Assets from one shoot
+52%
Sell-through vs. forecast
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Chrome
?
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Northwave Audio
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